We’re incredibly honoured to share that SportAI has been recognised by TIME as a Special Mention in their Best Inventions of 2025
TIME Magazine - 10.27.25 Edition: Best Inventions of 2025
This recognition means the world to us because it validates what we’ve always believed: that every player, regardless of level or budget, deserves access to the kind of analysis that was once only available to professionals.
Following in the footsteps of iconic previous sporting winners such as Garmin, Katalyst, and On, we’re honoured to receive a special mention in this year’s list of remarkable inventions.
A huge thank you to the TIME team for this recognition, and to every coach, player, and partner who’s believed in our mission to democratise sports coaching. This is just the beginning .
Read more about TIME’s Best Inventions Special Mentions here.
About SportAI
SportAI is a Norwegian-founded B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. With expertise in computer vision and machine learning, SportAI brings objectivity to sports technique and tactical analysis, offering instant data-driven insights to training facilities, streaming platforms, retailers and equipment brands around the world. The company was founded in late 2023 by Norwegian tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial). SportAI employs a team of ten people and has raised $5.7M to date.
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