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Nov 25, 2025 9:04:38 AM1 min read

SportAI Featured on CNN: AI in Action at the Roehampton Tennis Club

SportAI was featured on CNN, with CNN creator Matias Grez testing our technology at the iconic Roehampton Tennis Club, joined by our CEO Lauren Pedersen and Casper Ruud’s Technical Coach, Øivind Sørvald.

CNN

Image source: CNN. Matias Grez, Lauren Pedersen and Øivind Sørvald.

The video shows how our AI-powered technique analysis uses data to deliver fast, actionable insights and elevate performance on court.

Want to see how our tech performs on a sunny day at one of London’s most prestigious tennis clubs?

Watch the CNN feature here

 



About SportAI

SportAI is a Norwegian-founded B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. With expertise in computer vision and machine learning, SportAI brings objectivity to sports technique and tactical analysis, offering instant data-driven insights to training facilities, streaming platforms, retailers and equipment brands around the world. The company was founded in late 2023 by Norwegian tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial). SportAI employs a team of ten people and has raised $5.7M to date. 

 
For media enquiries, please contact Alex Gallo at Nara Communications

alex.gallo@naracommunications.com 
+44 7762 984690

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