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About us

Democratizing access to sports analysis for a more athletic world.

The team

We are a diverse team united by a passion for sports and technology.
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Lauren Pedersen Chief Executive OfficerExtensive experience growing global tech firms. Played NCAA Division 1 tennis.
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Nenad Zivic CPTOHighly experienced product and technical leader. Previous experience from Meta. Padel player.
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Jørgen Pedersen Growth Marketing Lead

Experienced in marketing, CRM, full-funnel sales and product development. Tennis & padel player.

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Daniil Shantsev TechnicalPhD in Physics. Numerical methods, Modeling and Machine Learning expert.

Board and Advisors

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Endre Holen ChairmanFormer Head of McKinsey’s Global Tech & Media sector. Spent seven years on the board of Hudl, the leading sports video analysis platform used by over 315,000 teams globally.
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Espen Agdestein Board MemberCo-Founder of Play Magnus and Partner at Idékaptial. Serial Entrepreneur with multiple exits. Former manager of Magnus Carlsen.
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JON KÅRE STENE Board MemberCo-Founder and Partner at Skyfall Ventures. Co-founder and the former COO of Kolonial.no (Oda). 
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SAMEER MERCHANT BOARD MEMBERProduct Development Leader, Founder and CTO at multiple private and public SaaS based services companies across 5 industries.
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Henrik Gerner-Mathisen Board MemberExperienced tech entrepreneur. Former CEO and Founder of Porterbuddy. M&A lawyer and racket-sports enthusiast.
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Andreas Thome Board observerC-level Executive with extensive experience from global internet, software and telecom industry. Former CEO of Play Magnus.
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Magnus Carlsen Advisor

Five-time World Chess Champion and the highest-rated chess player in history. Co-founder/investor in multiple ventures.