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About us

Democratizing access to sports analysis for a more athletic world.

The team

We are a diverse team united by a passion for sports and technology.
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Lauren Pedersen Chief Executive OfficerExtensive experience growing global tech firms. Played NCAA Division 1 tennis.
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Nenad Zivic CPTOHighly experienced product and technical leader. Previous experience from Meta. Padel player.
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Jørgen Pedersen Growth Marketing Lead

Experienced in marketing, CRM, full-funnel sales and product development. Tennis & padel player.

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Igor Milenkovic Country Manager, SerbiaA business leader with over a decade of experience in general management, business development, and commercial.
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Daniil Shantsev TechnicalPhD in Physics. Numerical methods, Modeling and Machine Learning expert.
Mihajlo Milijic Court-to-Cloud EngineerBuilds ML pipelines, cloud infrastructure, web and mobile apps end to end. Danube fisherman.
Marko Stevanović Staff Computer Vision and ML EngineerSoftware and ML engineer with experience across data analytics, NLP and computer vision.
Nemanja Petrovic Senior Product EngineerSoftware engineer focused on building products end to end, from idea to reality. Marathon runner.
Mihailo Živković Sports Data AnnotatorTennis and padel coach with a competitive background in both sports. Sports data annotator at SportAI and active padel competitor on the national and international circuit.

Board and Advisors

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Endre Holen ChairmanFormer Head of McKinsey’s Global Tech & Media sector. Spent seven years on the board of Hudl, the leading sports video analysis platform used by over 315,000 teams globally.
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Espen Agdestein Board MemberCo-Founder of Play Magnus and Partner at Idékaptial. Serial Entrepreneur with multiple exits. Former manager of Magnus Carlsen.
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JON KÅRE STENE Board MemberCo-Founder and Partner at Skyfall Ventures. Co-founder and the former COO of Kolonial.no (Oda). 
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SAMEER MERCHANT BOARD MEMBERProduct Development Leader, Founder and CTO at multiple private and public SaaS based services companies across 5 industries.
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Henrik Gerner-Mathisen Board MemberExperienced tech entrepreneur. Former CEO and Founder of Porterbuddy. M&A lawyer and racket-sports enthusiast.
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Andreas Thome Board observerC-level Executive with extensive experience from global internet, software and telecom industry. Former CEO of Play Magnus.
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Magnus Carlsen Advisor

Five-time World Chess Champion and the highest-rated chess player in history. Co-founder/investor in multiple ventures.