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ABOUT US

We are SportAI, a pioneering Norwegian B2B sports technology company at the forefront of enhancing sports technique coaching, commentary, and analysis.

Our mission is to advance sports technique analysis with the help of AI, making it objective, affordable and accessible to everyone. 

The Team

We are a diverse team of professionals united by a passion for sports and technology, dedicated to making a difference in the world of sports performance.
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Lauren Pedersen Chief Executive OfficerExtensive experience growing global tech firms. Represented Norway at the 2023 ITF Tennis Masters World Champs.
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Felipe Longé Chief Technical Officer

Seasoned tech entrepreneur with over 15 years of experience. Former CTO of Play Magnus.

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Trond Kittelsen Commercial and OperationsSerial entrepreneur and sports tech product expert. CEO of Sevensix Tennis.
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Lejla Thome MarketingPost Grad degree and M.Sc. in Int. Business and Marketing. Marketing experience from academia and B2B / B2C industries.
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Magnus Lie Fridheim Design Lead

M.Sc. in Industrial Design. Founder of Umble design studio, bringing diverse experience partnering with tech startups.

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Tord Romstad TechnicalData Scientist and Mathematician. Author of Stockfish, the world's strongest chess engine.
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Martin Hovin TechnicalM.Sc. Robotics & Intelligent Systems. Machine Learning and Computer Vision expert.
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Lars Kristian Telle TechnicalM.Sc. Computer Science. Full-stack Developer, Machine Learning Engineer, and API architect.
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Daniil Shantsev TechnicalPhD in Physics. Numerical methods, Modeling and Machine Learning expert.
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Håvard Næss TechnicalBBA graduate and M.Sc. in Data Science & AI. Former National Students’ Tennis Champion.
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Vasudha Toka TECHNICALPost Grad in MFM Finance. Annotation Specialist with experience in computer vision 2D and 3D annotations

Board and Advisors

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Andreas Thome ChairmanC-level Executive with extensive experience from global internet, software and telecom industry. Former CEO of Play Magnus.
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Espen Agdestein Board MemberCo-Founder of Play Magnus and Partner at Idékaptial. Serial Entrepreneur with multiple exits. Former manager of Magnus Carlsen.
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Kurt Bakkevig Board MemberLegal and Business Development professional with a passion for technology and start-ups. Former CEO of Biometrical.
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JON KÅRE STENE Board MemberCo-Founder and Partner at Skyfall Ventures. Co-founder and the former COO of Kolonial.no (Oda). 
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SAMEER MERCHANT BOARD MEMBERProduct Development Leader, Founder and CTO at multiple private and public SaaS based services companies across 5 industries.
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Magnus Carlsen Advisor

Five-time World Chess Champion and the highest-rated chess player in history. Co-founder/investor in multiple ventures.

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Interested in SportAI technology?

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