Uniting smart camera hardware with AI software, the partnership offers players a elite-level match analysis experience across padel and tennis facilities.
Image: SportAI will integrate its technology into Save My Play's camera system
OSLO, NORWAY & NEW YORK, USA – 25th May 2025:
SportAI, the B2B sports technology company using AI to enhance sports technique, coaching, and analysis, is announcing its partnership with Save My Play, a leading US court-mounted AI camera system for racket sports facilities.
From summer 2025, this partnership will see SportAI’s technology integrated into Save My Play’s camera network, delivering instant statistics and automated video highlights for padel and tennis players. Bringing a ‘Strava-like’ experience to racket sports, players using Save My Play-enabled courts will have access to SportAI’s professional-grade insights, including match stats, rally analysis, ball tracking, heatmaps, and player movement and positional insights. The technology automatically captures and edits key moments, allowing players to review and share their highlights effortlessly. Save My Play is currently rolling out its camera system at the United States Tennis Association (USTA) National Campus in Florida, a 100-court facility and top training hub for collegiate and professional players.
SportAI, co-founded by ex-NCAA Division 1 tennis player Lauren Pedersen (CEO) in late 2023, last year announced its $1.8M seed funding round and in January 2025 secured an additional $805k in grants. SportAI has already made an impact in racket sports technology, first by partnering with MATCHi in August 2024 to deliver AI-driven technique analysis to over 1M padel and tennis players, and this year through its collaboration with Shark to develop an AI-powered coaching app for pickleball and beach tennis players.
SportAI: Democratizing Access to Elite Training
SportAI specializes in developing advanced software for the sports industry by utilizing computer vision, machine learning and biomechanical technology for objective technique analysis and AI-driven data insights. The company aims to democratize access to top coaching expertise, levelling the playing field for athletes worldwide. Its technolpogy can analyze players’ technique and movement around the court in real-time before delivering instant, personalized feedback for improving performance and engaging players worldwide. An individual’s technique can be instantly compared to other players, including top sporting professionals, with objective and precise written and visual analysis. Broadcasters can also use the technology to enrich their live sporting commentary, while equipment brands can use it for product recommendations.
Save My Play: Capturing Players' Best Moments
Save My Play cameras are already integrated at 1000+ courts across more than 15 countries. The company has recently partnered with CourtReserve, a leading US court reservation and facility management platform. Designed for seamless installation and ease of use, its AI-powered cameras record full sessions, live-stream matches, and allow players to instantly save and review their best moments with a simple QR code scan from their mobile device.
Lauren Pedersen, CEO and co-founder of SportAI, comments: "Save My Play has built an incredibly user-friendly and scalable video solution for racket sports, and we’re excited to bring SportAI’s insights to their customers. This partnership will provide players with a new level of player insights and highlight automation, delivering professional-level statistics and video analysis directly through Save My Play’s cameras. It’s another step toward SportAI making world-class analysis accessible and engaging for every player, no matter where they train.”
David Fox, CEO and co-founder of Save My Play, adds: "We're very excited to partner with SportAI to bring cutting-edge padel and tennis analytics to our players, coaches, and clubs. Their technology provides deep, data-driven insights that will transform how tennis and padel players using Save My Play courtside AI cameras experience and improve their game.”
About SportAI
SportAI is a B2B sports technology company dedicated to enhancing sports technique and tactical coaching, commentary and analysis using AI. With expertise in computer vision and machine learning, SportAI offers instant data-driven insights to training facilities, teams, broadcasters, retailers and equipment brands. The company was founded in late 2023 by tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial). SportAI has raised $3.3M to date.
About Save My Play
Founded in 2023, Save My Play has pioneered advanced AI-powered recording technology for sports facilities. Save My Play’s technology enhances the booking experience through efficient session replay software and custom built hardware. Currently, Save My Play processes hundreds of thousands of hours of videos per month, helping sports facilities operate more effectively and deliver better user experiences.
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