Two of the strongest AI teams in racket sports unite to accelerate the future of padel, tennis, and pickleball.Two of the strongest AI teams in racket sports unite to accelerate the future of padel, tennis, and pickleball.
Oslo, Norway; Belgrade, Serbia & Barcelona, Spain — May 25, 2026 - SportAI today announced the acquisition of Padelytics, bringing together two pioneering companies in AI and video analysis for racket sports. The move marks a major step toward building the leading AI platform for racket sports, with an initial focus on padel, tennis, and pickleball.
The announcement comes ahead of the Padel World Summit in Barcelona, where the combined team will be presenting and exhibiting alongside leaders from across the global padel industry. According to the International Padel Federation (FIP), padel is one of the world's fastest growing sports, with over 35 million active players worldwide and a 42% growth in federation-registered members year-over-year.*
Together, SportAI and Padelytics are creating the most comprehensive AI and video analysis platform for racket sports: delivering automated match analysis and video highlights, advanced technique analysis, player development insights, personalized equipment recommendations, and coaching applications.
Underpinned by hardware-agnostic technology, the platform can analyze video from court-mounted cameras, mobile phones, and beyond — putting powerful insights in the hands of every player, whether they want to improve their game, connect with others, or simply have more fun on the court.
Today, the combined technologies power video analysis across courts and cameras globally through club partnerships and integrations with leading racket sports platforms including MATCHi, Save My Play, and Rackety.
“Padelytics has built an exceptional product and team, and we’ve shared a common vision from day one,” said Lauren Pedersen, CEO and Co-Founder of SportAI. “This acquisition brings together two of the strongest AI companies in racket sports and significantly accelerates our ambition to build the defining AI platform for the industry. By complementing our technology and API capabilities with a product that can be deployed directly to clubs and players, this acquisition enables us to accelerate our rollout and reach a much broader market.”
As part of the acquisition, Nenad Zivic, CEO and Co-Founder of Padelytics, will join SportAI as Chief Product and Technology Officer (CPTO). Bringing experience from launching AI products across multiple industries and leading technology companies such as Meta, Nenad will drive SportAI's product vision and technology leadership.
“We believe the future of racket sports will be driven by intelligent, automated video analysis that is scalable, fun, social and accessible to everyone,” said Nenad Zivic, incoming CPTO of SportAI and Co-Founder of Padelytics. “Joining SportAI allows us to move faster, think bigger, and create a platform that delivers real value to clubs, coaches, players, and the entire ecosystem."
The combined company will continue expanding its AI-driven solutions across Europe, North America, and other key growth markets, while investing heavily in computer vision, performance analytics, and scalable sports intelligence solutions.
Padel and pickleball are among the fastest-growing sports globally, while tennis remains one of the world’s largest and most established sports ecosystems. SportAI and Padelytics believe the convergence of AI, video, and performance data will fundamentally reshape how racket sports are played, coached, analyzed, and experienced.
Representatives from SportAI and Padelytics attending the Padel World Summit will showcase the company’s latest AI-driven technologies and vision for the future of racket sports analytics.
About SportAI
SportAI is a sports technology company dedicated to democratizing sports analysis with the power of AI. With a focus on racket sports, the company delivers advanced match analysis, technique and tactical feedback, and automated video highlights for athletes, coaches, clubs, and sports organizations worldwide. Founded in 2023, the company is backed by sporting superstars Casper Ruud (top ATP tennis player), Magnus Carlsen (Chess Legend), Nordic tech VC Skyfall Ventures, and other leading investors.
More information at sportai.com.
About Padelytics
Padelytics is an AI-powered padel analytics platform, providing automated video analysis, highlights, and performance insights for players, coaches, and clubs. The real-time system is already deployed in clubs across Europe, US and LATAM, enabling players of all levels to improve faster, track progress and enjoy the game even more.
More information at padelytics.ai