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Growth Marketing Lead

Oslo, Norway
We’re hiring a hands-on Growth Marketing Lead who can independently own all marketing and growth activities from day one. You’ll be the driving force behind how SportAI shows up in the world — blending influencer marketing, social media, events, and content creation with technical, experiment-driven growth.
You’ll work directly with the CEO and collaborate closely with the product team to shape and execute product-led growth initiatives. This is ideal for someone who thrives in a startup environment, is highly resourceful, and is excited to make a big impact quickly.
A passion for racket sports (tennis, padel, pickleball) is a major plus — the more you understand the culture, the athletes, and the communities, the better you’ll excel here.

About us

SportAI is an innovative sports technology company specializing in AI-powered analytics for the sports industry. Our platform delivers instant and precise computer-vision-based analysis in racket sports: tennis, padel, and pickleball, empowering athletes and coaches worldwide.

SportAI Team Photo Sept 2024
What You'll Do

Marketing (Influencers + Social + Events + Content)

  • Drive awareness, usage, subscriptions and leads for SportAI consumer and enterprise products
  • Develop and run our influencer strategy: outreach, partnerships, content coordination.
  • Build and manage a consistent, engaging presence on social channels popular in sports communities.
  • Manage paid channels:
    • Meta/Instagram/TikTok Ad Manager
    • Google Ads / YouTube ads
    • CAC/LTV optimization
    • Retargeting campaigns
  • Execute high-impact content creation (video clips, stories, reels, interviews, thought-leadership).
  • Plan and run community-driven events, meetups, collaborations, and activations within sports — especially racket sports.
  • Shape brand messaging and voice across all public-facing touchpoints.
  • Use AI tools to accelerate content creation, research, editing, repurposing, and experimentation.

Growth (Experiments + Data + Product-Led Growth)

  • Analyze user behavior and funnel performance to find the biggest opportunities for growth.

  • Design and run rapid experiments (landing pages, flows, onboarding improvements, channel tests).

  • Discover, test, and scale new acquisition channels.

  • Work closely with the product team to develop product-led growth loops, viral mechanics, and features that improve activation and retention.

  • Build a culture of fast iteration using data, insights, and creativity.

  • Leverage AI for automation, idea generation, analysis, and optimizing workflows. 

Who You Are

  • Exceptional English language communication skills.
  • Based in Oslo or willing to relocate.
  • Hands-on executor who enjoys doing the work themselves — not delegating it.
  • Comfortable switching between creative storytelling and analytical experimentation.
  • Deeply curious about how products grow, why users behave as they do, and what drives adoption.
  • Strong interest or background in racket sports (tennis, padel, pickleball).
  • Proactive, autonomous, and excited to own marketing without a team initially.
  • Experienced working with AI tools (ChatGPT, Claude, Midjourney, automation tools, editing assist tools, etc.) to boost speed, creativity, and productivity.
  • Thrives working directly with founders and product teams in a fast-paced environment.
  • Wants to grow into a Head of Growth / Marketing leadership role as the company scales.

Qualifications

  • 4-7+ years experience in marketing, growth, or full-stack growth roles.

  • Demonstrated ability to run experiments and drive measurable user or revenue growth.

  • Proven experience managing influencers, social media, and content-driven campaigns.

  • Strong understanding of product-led growth principles.

  • Able to pull insights from data tools (analytics, dashboards) — even without a data team.

  • Skilled in using AI tools to accelerate content, research, ideation, and analysis.

  • Experience in sports, fitness, or performance industries is a strong plus — racket sports experience is ideal.

Why Join Us

  • Direct influence on company strategy, brand presence, and product direction.

  • Autonomy to build the function from scratch and produce meaningful impact quickly.

  • Opportunity to shape and eventually lead a team as we scale.

  • Work at the intersection of sports performance, AI, and cutting-edge product innovation.

  • Join a passionate, ambitious team building the future of sports intelligence.

How to Apply

If you’re ready to build and scale world-class infrastructure for AI sports analytics, send your CV and a short note about your experience to jobs@sportai.com.
We look forward to hearing from you and welcoming you to SportAI.