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Photo: Lauren Pedersen (CEO), Andreas Thome (Chairman), Felipe Longé (CTO), Espen Agdestein (Board member)
Launching AI-Powered Sports Technology Company
Lauren Pedersen, CEO of SportAI explains: "Conventional coaching, commentary, and analysis of sports technique, from tennis to golf swings, has been subjective and limited in scalability. Our technology disrupts this norm. Leveraging computer vision and machine learning, we provide real-time analysis of athletes' performances, offering immediate data-driven feedback sourced from the world's elite players."
SportAI aims to bring objectivity to sports technique analysis to benefit players, coaches, sports facilities, broadcasters, and equipment brands. The founding team includes highly skilled developers with expertise in machine learning, computer vision, neuropsychology, robotics, and data science, who have already been developing the technology for the past three years. “We have two proof of concept projects already completed and further pilot projects under discussion”, adds Pedersen.
Andreas Thome, former CEO of Play Magnus, who assumes the Chairman role on the Board of Directors says:
"I'm thrilled to be part of this exceptional team, merging technological, commercial, and sporting expertise. The potential of AI in sports is enormous, as proven by 13.8 billion USD in global sports tech funding only in 2023[1]. Our collective experience and passion for sports tech are poised to deliver value across multiple segments within the industry. We're eager to commence our journey in 2024.”
Photo: Lauren Pedersen, Andreas Thome, and Felipe Longé.
B2B Sportstech
Pedersen outlines the business model: "Businesses will subscribe to SportAI technology and integrate it into their offerings via an API, whether for broadcast coverage, training apps, or product recommendation sites."
The team plans to select pilot projects to further demonstrate and develop the technology in early 2024 before a full commercial launch.
About SportAI
Founded in December 2023, SportAI is a Norwegian-founded sports technology company dedicated to advancing sports technique coaching, commentary, and analysis using AI. Building upon technology developed since 2020, the company offers proprietary technique analysis software as a service (SaaS) to sports facilities, coaches, broadcasters, and equipment brands worldwide.
For more information please contact:
Lauren Pedersen
Chief Executive Officer | SportAI
lauren.pedersen@sportai.com
or Team SportAI at: contact@sportai.com
Lauren Pedersen - CEO
Originally from New Zealand, Lauren Pedersen has led marketing and commercial teams at a host of successful tech companies since moving to Oslo 16 years ago, including Opera Software and Airthings. An experienced tennis player, Lauren played NCAA division one college tennis in the US and recently represented Norway in the ITF Masters Tennis World Championships.
Andreas Thome - Chairman of the Board
Norwegian executive with over 25 years of expertise in the tech and software industry. Ex-CEO of Play Magnus Group, Andreas Thome held various C-level positions at Opera Software. Presently he is actively engaged as Chairman in multiple prominent Nordic B2B SAAS companies that are supported by private equity (PE) and venture capital.
Espen Agdestein - Board Member
Espen is a serial entrepreneur with multiple business exits. He is a co-founder of Play Magnus and a Partner at Idékapital, Norway's largest Venture Capital Fund. Agdestein served as the former manager of Chess World Champion Magnus Carlsen, and is a FIDE Chess Master himself. Espen boasts extensive experience in various international investment, technology, and industrial networks.
1. Source: SportsTechX, VC report 2023