Oslo, Norway & Amsterdam, The Netherlands - 15 October 2026:
SportAI, the AI video analysis platform for racket sports, today announced a strategic partnership with Scala Sports, the leading technology platform powering participation for racket sports federations including the USTA and LTA. Scala’s technology is used by more than 200,000 players worldwide to join flex leagues, ladders and events, and to connect with players, coaches and courts. Under the agreement, Scala will make SportAI’s coaching and match-analysis products, as well as its court-camera solutions, available across its platform and partner ecosystem.
Scala users will be able to discover SportAI right where they already enter leagues and find coaches and clubs.
With SportAI, they can:
Get instant AI-powered analysis of their technique and performance
Connect with coaches and build personalised training plans
Bring court camera solutions to their local clubs
The partnership covers both Scala’s and SportAI’s core products:
"Until now, the kind of video analysis tour players rely on has been out of reach for most club players and coaches," said Lauren Pedersen, Co-Founder of SportAI. "Scala already reaches players every day in the apps they use to find courts, coaches, and leagues. This partnership puts SportAI in that same place, so any player can see exactly what's working in their game and what to work on next."
"At Scala, we're always looking for new ways to give more value to the players, coaches, clubs and federations on our platform," said Leon Haverkamp, Co-founder of Scala Sports. "SportAI is a great fit. It makes advanced video analysis accessible to players at every level, and it fits naturally into how our community already plays, trains and competes. We're excited to bring it to our users and see the difference it makes to their game."
The partnership is designed to be a win-win effort for players, clubs, academies and federations, bringing multiple high-quality services and experiences to racket sports from one source.
SportAI AS is an AI-powered video analysis platform for racket sports, delivering automated analysis and insights across tennis, padel, and pickleball. Its Game Time and Train Time offerings bring elite-level analysis to players at every level — helping them improve their game and, just as importantly, have more fun doing it. Headquartered in Oslo, Norway, with an engineering hub in Serbia, SportAI partners with clubs, coaches, brands, and federations across the racket sports world. For more information, visit sportai.com
Scala Sports is the technology platform powering participation for racket sports federations and clubs. National governing bodies, including the USTA and the LTA, use Scala to power their own white-label apps to create more opportunities for people to play. Scala’s mission is to get more people playing more often and help the organisations that run racket sports grow participation and strengthen their communities. Learn more at scalasports.com.